Sending emails to customers and prospects for customer communication and cross-promoting has proven to be one of the most effective methods of marketing.
According to a study done by McKinsey & Company, Email Marketing is up to 40 times more effective than social media. The same study showed that the purchasing rate is 3 times faster, too. Based on the data, internet users check their email at least once a day. When it comes to preference, email is the most preferred method of receiving information from companies they currently do business with. Studies also show that customers are willing to continue doing business with those companies they hear from, which confirms that customer loyalty is caused by actively reinforcing the brand and its services.
Are there best practices to Email Marketing?
There are a number of best practices for executing email marketing programs. Most of them come from the data that is generated from campaigns. Getting a good understanding of what OpenRates and ClickRates tell you, can help future efforts such as subject descriptions, content, and call-to-actions. First, you need to ask yourself, “What’s going to cause email recipients to open our emails?”, “What relevant topic should we be talking about?”, or “Are we effectively providing solutions that will validate our customer’s trust with the brand?” The answers to these questions can be found in how email recipients respond to email campaigns. The goal is to get recipients to open your emails, click on its links, and ultimately follow through on the call to action.
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